Last Friday we had the opportunity to attend the “What Design Can Do” conference in Amsterdam ❌ ❌ ❌
The event was a powerful reminder of the crucial role design plays in shaping the future of our society and the major challenges we face these days. Design is not just about aesthetics and a nice logo – it is about telling a compelling story that resonates with people and using the power of your brand for the causes that are close to your heart. This Identifies the true uniqueness of a brand, regardless of the industry, even the supply chain and software business have compelling stories to tell!
We left the conference inspired by the dedication and perseverance of the individuals who remain committed to their visions despite facing pushback, an industry not ready for revolution, setbacks and just avoiding bankruptcy.
One standout example is Polybion, an innovative company that produces textiles and leather-like material by using fruit waste and bacteria 🦠😱. Their revolutionary approach not only showcases creativity, but also a deep commitment to sustainability and a better future. Their story is a testament to how design can drive positive change.
Within Starware we aim to infuse this level of passion and innovation into every project we undertake. We definitely got inspired on how to contribute even more in our area of expertise: the digitalisation of warehouses. Stay tuned as we can’t wait to share our fresh, new perspective with you!
