Warehouse of The Future Festival
WTF?! Change the Channel!
speakers wall
From tech minds to creative problem-solvers, our Speakers Wall is a shoutout to the people who bring smart ideas, fresh takes, and real talk to the WTF stage.
Each one with their unique view, but all with a goal in mind: future proofing your business!
We will be announcing new industry leader speakers soon. Stay tuned! 🔊
Annemiek van Vleuten
Annemiek van Vleuten
Olympic champ. Grand Tour legend. Queen of the comeback.
Pep Rosenfeld
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Marc & Roland
Marc & Roland
Marc and Roland have been building their global logistics playground since 1992 — powered by trust, humour, and wild ideas.
They ditched the corporate rulebook to create a culture where people thrive and fun fuels innovation.
At WTF, they’ll take you to see the future of warehousing, will Skynet take the world's supply chain?
Get ready for a wild ride through the promise of AI and Quantum Computing, the rise of robots, and what it means for us all as mere mortals.
Deborah Nas
Deborah Nos
Tech futurist. Innovation strategist. Corporate myth-buster.
Deborah Nas helps companies turn emerging tech into real-world strategy. With 25+ years of experience and a professorship at TU Delft, she’s known for making complex stuff click — fast.
At WTF, she’ll show how generative AI is already transforming the supply chain. From smarter planning to creative automation, Deborah brings practical cases that prove GenAI isn’t hype — it’s happening.
Forget the buzzwords. This is where tech gets real, and logistics gets a serious upgrade.
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Annemiek van Vleuten
Annemiek van Vleuten
Olympic champ. Grand Tour legend. Queen of the comeback.
Josh Owen
Josh Owen
Founder and CEO of Cycle Labs. Testing advocate. Champion of smart, resilient innovation.
Before founding Cycle Labs, Josh spent over a decade leading a global supply chain consultancy—where he transformed Cycle from a backroom idea into a powerful enterprise continuous testing platform. With nearly 20 years of experience deploying complex systems, he's on a mission to modernize how software gets delivered, and help organizations grow with confidence, not fear.
At WTF, Josh will share how Cycle is challenging the status quo of enterprise testing—and why fostering curiosity and building resilient teams is the key to driving lasting change.
Marc & Roland
Marc & Roland
Marc and Roland have been building their global logistics playground since 1992 — powered by trust, humour, and wild ideas.
They ditched the corporate rulebook to create a culture where people thrive and fun fuels innovation.
At WTF, they’ll take you to see the future of warehousing, will Skynet take the world's supply chain?
Get ready for a wild ride through the promise of AI and Quantum Computing, the rise of robots, and what it means for us all as mere mortals.
Program of the day
Tuesday 1st July
Wednesday 2nd July
🎤 Game-changing insights from visionary speakers
😂 Stand-up comedians who keep it real
🎸 A live music concert to turn things up
🎁 Unexpected surprises that keep you guessing
🏖️ Unique conference in an authentic warehouse venue
🛜 Re-invented networking
👩🏻🏫 Live Demos of groundbreaking tech
💒 Stay in the beautiful hotel Nassau Breda
Get your ticket now before they’re gone 🎟️. See you in Breda!
Your Ticket
€549
2 day Access to WTF
Practical information
Have we already convinced you to join the coolest business festival of 2025? Here is some practical information to make your ride as smooth as possible!
Press this button to send a mail to wtf@starware.com, we'll be in touch for the confirmation!
We have secured special rates at the nicest hotel in town for our guests and partners: Hotel Nassau Breda.
Let us know if you like to get a room at the hotel (room needs to be paid separately at the hotel). We can provide you with a special WTF rate at great 4* Hotels in Breda.
In the unlucky scenario of not being able to stay at Hotel Nassau, you can camp outside as a protest or we'll try our overflow hotel Leonardo Hotel Breda City Center. Certainly a solid second option!
PS: please don't tell the police you are with Starware when they kindly ask you to take your tent elsewhere.
Of course, we cannot make you stay but we planned our program in a way that the most practical sessions and even more exciting activities will wait for you on Wednesday Morning, so we highly recommend you to stay over the night and enjoy the full experience!
The program ends at 12:00h on July 2nd, so the choice is yours to either join us for a quick lunch or jump in your car and be on your way to your next meeting.
The amount of tickets is limited, so let us know ASAP and we’ll see what we can do for you!
Staying the night?
Please arrive to the hotel first before 9:00.
You can check in and join us on the shuttle towards the event location
Address: Nieuwstraat 23, 4811 WB, Breda
Paid parking available closeby at:
Q-Park Centrum
Markendaalseweg 62 4811 LN Breda, Netherlands
Just visiting the event?
Please arrive to STRND before 9:30, there will be cookies and coffee waiting for you 😃
There is a big parking with 150 parking spaces. Address: Slingerweg 76, 4814 AZ, Breda.
We are thoughtful about all of our guests! Once you are registered, we will reach out to you with additional questions about your dietary requirements.
Is this the first time for you at a Starware Party?? Of course, there is a dress code for every part of the day! Dress codes are never enforced, so the only requirement we have is you bring your good mood 😉
If you want to dress up, these are the guidelines.
Conference Day: Whatever makes you feel comfortable, no mankinis 🩲 though!
Party: Your best rock concert outfit 🎸
Warm up session Tuesday: something comfortable! Think spandex 🎽
Demo Sessions: Whatever makes you feel comfortable, but still: no mankinis! 🩲
WTF?! Change the Channel!
WTF Festival
WTF?! Change the Channel!
speakers wall
From tech minds to creative problem-solvers, our Speakers Wall is a shoutout to the people who bring smart ideas, fresh takes, and real talk to the WTF stage.
Each one with their unique view, but all with a goal in mind: future proofing your business!
We will be announcing new industry leader speakers soon. Stay tuned! 🔊
Annemiek van Vleuten
Annemiek van Vleuten
Olympic champ. Grand Tour legend. Queen of the comeback.
Pep Rosenfeld
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Marc & Roland
Marc & Roland
Marc and Roland have been building their global logistics playground since 1992 — powered by trust, humour, and wild ideas.
They ditched the corporate rulebook to create a culture where people thrive and fun fuels innovation.
At WTF, they’ll take you to see the future of warehousing, will Skynet take the world's supply chain?
Get ready for a wild ride through the promise of AI and Quantum Computing, the rise of robots, and what it means for us all as mere mortals.
Deborah Nas
Deborah Nas
Tech futurist. Innovation strategist. Corporate myth-buster.
Deborah Nas helps companies turn emerging tech into real-world strategy. With 25+ years of experience and a professorship at TU Delft, she’s known for making complex stuff click — fast.
At WTF, she’ll show how generative AI is already transforming the supply chain. From smarter planning to creative automation, Deborah brings practical cases that prove GenAI isn’t hype — it’s happening.
Forget the buzzwords. This is where tech gets real, and logistics gets a serious upgrade.
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Josh Owen
Josh Owen
Founder and CEO of Cycle Labs. Testing advocate. Champion of smart, resilient innovation.
Before founding Cycle Labs, Josh spent over a decade leading a global supply chain consultancy—where he transformed Cycle from a backroom idea into a powerful enterprise continuous testing platform. With nearly 20 years of experience deploying complex systems, he's on a mission to modernize how software gets delivered and help organizations grow with confidence, not fear.
At WTF, Josh will share how Cycle is challenging the status quo of enterprise testing—and why fostering curiosity and building resilient teams is the key to driving lasting change.
Josh Owen
Founder and CEO of Cycle Labs. Testing advocate. Champion of smart, resilient innovation.
Before founding Cycle Labs, Josh spent over a decade leading a global supply chain consultancy—where he transformed Cycle from a backroom idea into a powerful enterprise continuous testing platform. With nearly 20 years of experience deploying complex systems, he's on a mission to modernize how software gets delivered and help organizations grow with confidence, not fear.
At WTF, Josh will share how Cycle is challenging the status quo of enterprise testing—and why fostering curiosity and building resilient teams is the key to driving lasting change.
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
speakers wall
From tech minds to creative problem-solvers, our Speakers Wall is a shoutout to the people who bring smart ideas, fresh takes, and real talk to the WTF stage.
Each one with their unique view, but all with a goal in mind: future proofing your business!
We will be announcing new industry leader speakers soon. Stay tuned! 🔊
Annemiek van Vleuten
Annemiek van Vleuten
Olympic champ. Grand Tour legend. Queen of the comeback.
Pep Rosenfeld
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Marc & Roland
Marc & Roland
Marc and Roland have been building their global logistics playground since 1992 — powered by trust, humour, and wild ideas.
They ditched the corporate rulebook to create a culture where people thrive and fun fuels innovation.
At WTF, they’ll take you to see the future of warehousing, will Skynet take the world's supply chain?
Get ready for a wild ride through the promise of AI and Quantum Computing, the rise of robots, and what it means for us all as mere mortals.
Deborah Nas
Debora Nas
Tech futurist. Innovation strategist. Corporate myth-buster.
Deborah Nas helps companies turn emerging tech into real-world strategy. With 25+ years of experience and a professorship at TU Delft, she’s known for making complex stuff click — fast.
At WTF, she’ll show how generative AI is already transforming the supply chain. From smarter planning to creative automation, Deborah brings practical cases that prove GenAI isn’t hype — it’s happening.
Forget the buzzwords. This is where tech gets real, and logistics gets a serious upgrade.
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Josh Owen
Josh Owen
Founder and CEO of Cycle Labs. Testing advocate. Champion of smart, resilient innovation.
Before founding Cycle Labs, Josh spent over a decade leading a global supply chain consultancy—where he transformed Cycle from a backroom idea into a powerful enterprise continuous testing platform. With nearly 20 years of experience deploying complex systems, he's on a mission to modernize how software gets delivered and help organizations grow with confidence, not fear.
At WTF, Josh will share how Cycle is challenging the status quo of enterprise testing—and why fostering curiosity and building resilient teams is the key to driving lasting change.
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Pep Rosenfeld
Event host. Keynote speaker. Comedian. Emmy-nominated SNL writer.
Pep’s the guy who made Obama laugh on stage — and helps companies laugh their way to better culture.
As co-founder of Boom Chicago for Business and author of Work/Laugh Balance, he shows how humor and storytelling aren’t just nice to have — they’re how great teams connect, adapt, and thrive.
At WTF, Pep brings the punchlines and the playbook for future-proofing your team, your culture, and your sanity.
Tuesday 1st July
Wednesday 2nd July
Tuesday 1st July
Wednesday 2nd July
Your Ticket
€549
2 day Access to WTF
😂 Stand-up comedians who keep it real
🎸 A live music concert to turn things up
🎁 Unexpected surprises that keep you guessing
🏖️ Unique conference in an authentic warehouse venue
🛜 Re-invented networking
👩🏻🏫 Live Demos of groundbreaking tech
💒 Possibility to stay in the beautiful hotel Nassau Breda at a special rate
Get your ticket now before they’re gone 🎟️. See you in Breda!
Your Ticket
€549
2 day Access to WTF
Practical information
Have we already convinced you to join the coolest business festival of 2025? Here is some practical information to make your ride as smooth as possible!
Press this button to send a mail to wtf@starware.com, we'll be in touch for the confirmation!
We have secured special rates at the nicest hotel in town for our guests and partners: Hotel Nassau Breda.
Let us know if you like to get a room at the hotel (room needs to be paid separately at the hotel). We can provide you with a special WTF rate at great 4* Hotels in Breda.
In the unlucky scenario of not being able to stay at Hotel Nassau, you can camp outside as a protest or we'll try our overflow hotel Leonardo Hotel Breda City Center. Certainly a solid second option!
PS: please don't tell the police you are with Starware when they kindly ask you to take your tent elsewhere.
Of course, we cannot make you stay but we planned our program in a way that the most practical sessions and even more exciting activities will wait for you on Wednesday Morning, so we highly recommend you to stay over the night and enjoy the full experience!
The program ends at 12:00h on July 2nd, so the choice is yours to either join us for a quick lunch or jump in your car and be on your way to your next meeting.
The amount of tickets is limited, so let us know ASAP and we’ll see what we can do for you!
Staying the night?
Please arrive to the hotel first before 9:00.
You can check in and join us on the shuttle towards the event location
Address: Nieuwstraat 23, 4811 WB, Breda
Paid parking available closeby at:
Q-Park Centrum
Markendaalseweg 62 4811 LN Breda, Netherlands
Just visiting the event?
Please arrive to STRND before 9:30, there will be cookies and coffee waiting for you 😃
There is a big parking with 150 parking spaces. Address: Slingerweg 76, 4814 AZ, Breda.
We are thoughtful about all of our guests! Once you are registered, we will reach out to you with additional questions about your dietary requirements.
Is this the first time for you at a Starware Party?? Of course, there is a dress code for every part of the day! Dress codes are never enforced, so the only requirement we have is you bring your good mood 😉
If you want to dress up, these are the guidelines.
Conference Day: Whatever makes you feel comfortable, no mankinis 🩲 though!
Party: Your best rock concert outfit 🎸
Warm up session Tuesday: something comfortable! Think spandex 🎽
Demo Sessions: Whatever makes you feel comfortable, but still: no mankinis! 🩲
Practical information
Have we already convinced you to join the coolest business festival of 2025? Here is some practical information to make your ride as smooth as possible!
Press this button to send a mail to wtf@starware.com, we'll be in touch for the confirmation!
We have secured special rates at the nicest hotel in town for our guests and partners: Hotel Nassau Breda.
Let us know if you like to get a room at the hotel (room needs to be paid separately at the hotel). We can provide you with a special WTF rate at great 4* Hotels in Breda.
In the unlucky scenario of not being able to stay at Hotel Nassau, you can camp outside as a protest or we'll try our overflow hotel Leonardo Hotel Breda City Center. Certainly a solid second option!
PS: please don't tell the police you are with Starware when they kindly ask you to take your tent elsewhere.
Of course, we cannot make you stay but we planned our program in a way that the most practical sessions and even more exciting activities will wait for you on Wednesday Morning, so we highly recommend you to stay over the night and enjoy the full experience!
The program ends at 12:00h on July 2nd, so the choice is yours to either join us for a quick lunch or jump in your car and be on your way to your next meeting.
The amount of tickets is limited, so let us know ASAP and we’ll see what we can do for you!
Staying the night?
Please arrive to the hotel first before 9:00.
You can check in and join us on the shuttle towards the event location
Address: Nieuwstraat 23, 4811 WB, Breda
Paid parking available closeby at:
Q-Park Centrum
Markendaalseweg 62 4811 LN Breda, Netherlands
Just visiting the event?
Please arrive to STRND before 9:30, there will be cookies and coffee waiting for you 😃
There is a big parking with 150 parking spaces. Address: Slingerweg 76, 4814 AZ, Breda.
We are thoughtful about all of our guests! Once you are registered, we will reach out to you with additional questions about your dietary requirements.
Is this the first time for you at a Starware Party?? Of course, there is a dress code for every part of the day! Dress codes are never enforced, so the only requirement we have is you bring your good mood 😉
If you want to dress up, these are the guidelines.
Conference Day: Whatever makes you feel comfortable, no mankinis 🩲 though!
Party: Your best rock concert outfit 🎸
Warm up session Tuesday: something comfortable! Think spandex 🎽
Demo Sessions: Whatever makes you feel comfortable, but still: no mankinis! 🩲